confronti primavera 2018 aims to analyze and discuss the close relationship between nature and tourism. Landscape and environment direct the travel decisions of many of those who choose Swiss destinations. Even those who visit the Confederation pushed by different motivations are enchanted by its natural beauties and the care with which they are preserved.
During the event we will try to understand, on the one hand, in what way desire for contact with nature and pleasure of admiring landscapes are achieved in choices and behavior of tourists and, on the other hand, what are the best ways to proactively address the opportunities that this combination offers to Swiss destinations. As a consequence, rather than discussing definitions of sustainability, ecotourism, responsible tourism, green tourism, etc., attention will be paid on how a highly valued environment can become a growth driver for tourist demand.
URL 1: confronti
Attachment 1: confronti primavera 2018 [123 KB]